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5 - 10.4

Administrative policy regarding social media activity

  1. Policy statement. This policy applies to all Kent state university employees who manage and/or participate in maintenance of university social media account activity in platforms ranging from, but not limited to, YouTube, Facebook, LinkedIn, Twitter, Google+, Flickr, Instagram, Tumblr and Pinterest for the purpose of managing the institutional brand and sharing institutional and departmental information.
  2. Scope. Employees and other members of the university community who create institutional social media accounts and/or are granted access to a social media account shall follow all policies, rules, procedures and guidelines established to manage social media activity for university accounts. This policy does not apply to personal social media activities.
  3. Implementation.
    1. The division of university communications and marketing is responsible for promulgating the rules, procedures and guidelines for regulating the university's use of social media, including but not limited to the "guide to social media" as amended. The division of university communications and marketing shall monitor industry trends to support ongoing development of university guidelines.
    2. To achieve the overall advancement of Kent state university's unique institutional brand identity, as defined in the Kent state university positioning platform and "guide to marketing," social media spaces and activity covered by this policy, shall be governed by the guide to social media.
    3. The division of university communications and marketing shall assist departments, divisions and all units covered by this policy in identifying noncompliant elements and shall provide assistance to departments to bring departmental social media spaces into compliance with this policy