Owning a pet can tell marketers all they need to know about your buying tendencies. In a new study, Lei Jia, assistant professor of marketing and entrepreneurship at ¾ÅÓÎÓéÀÖ¹ÙÍø, found that pet ownership can influence and predict consumer behavior.
Owning a pet can tell marketers all they need to know about your buying tendencies. In a new study, Lei Jia, assistant professor of marketing and entrepreneurship at ¾ÅÓÎÓéÀÖ¹ÙÍø, found that pet ownership can influence and predict consumer behavior.